What’s Up?

ImageI decided I needed to take a moment, show my blog some attention, and catch up after what was a hectic start of the year.

First off – Sport of Kings was released by Liquid Silver on January 1st.

Second – Volume Four of Memoirs of a Gigolo will be out on February 1st.

A few readers have asked me if there is something else on the horizon. First – thank you. I’d probably be doing this if you weren’t buying my books, but that you keep coming back for more tells me I’m doing something right.

A very very brief glimpse inside of what’s coming up. I have a romance coming out sometime later this spring through TWRP. I have a couple mainstream romances (which are pretty spicy but not erotica) I’m trying to get agented. I have something completely different which I’m working on that will appeal to readers who like mainstream contemporary fantasy. A YA dystopian in which I indulge my love of ancient cultures, mythologies and religions. Finally, after Memoirs I’ll be launching a new serial.

That’s it for the moment. Now I’m back to work for the next couple of days in advance of the launch of Volume Four of Memoirs of a Gigolo.

Pole Dancer Name Wanted – Suggestions Welcome!

I had dinner with a good friend this week. As he does, he asked me how the writing was going. I told him about my sales, the promo I’m doing this weekend, the series I’m working on, my YA dystopian, my decision to published the Juniper Grace series I’ve been working on since college… Oh… and about all the crazy stalkers I’ve attracted on Facebook. So many guys that just want to make a girl suit out of me. So many of them!!!

He’s friends with me on Facebook. He’s noticed that I have some… devoted… fans. Do I find it as disturbing as he does when I have men wanting to know what color panties I wear? Yes – possibly more. He’s not sure about that. Then there was something about me writing erotica being the equivalent to blood in the water for the sharks. The question then is, what am I doing about this? I unfriend these people immediately after taking a picture of their wall and jotting down whatever information I can about them.

He suggested we should come up with a safe word (I’m to ask him about our friend Johnny if he ever calls and I have a lunatic in my home) and perhaps invest in some pepper spray and a large dog. He made a good point last night. I probably shouldn’t be publishing erotica under my name. I need a stage name. Something I can use if the writing doesn’t work out and I really do need to turn to exotic dancing to make a living. I do not mention that I did try pole dancing (thank you Dr. Lulu for talking me into that hour I’ll never get back) and I failed. I nearly concussed myself. As it turns out, pole dancing is not nearly as easy as it looks and the spinning upside down part is only for the initiated and very limber.

It’s not that he’s uptight or has a problem with what I’ve been spending the bulk of my time writing lately, it’s that it might be bad for me professionally and for the living and breathing part of me. I like being alive. I also spend my time in a very conservative place. I don’t think the people associate with directly would have an issue with what I write, but the institution as a whole might. The chances that anyone would put together that I’m that Livia Ellis and this Livia Ellis are probably so far from probable that it will happen.

But that’s not my only reason for wanting a pen name for my erotica. When else in my life am I going to have an opportunity to invent a name for myself out of whole cloth? I have no plans to take up pole dancing or become a drag queen so I will never require a crazy stage name. This is my chance. This is the moment I can unabashedly call myself Crystall de la Faal.

Some of my personal favorites which have already been suggested to me today:
Miss Spelling
Miss Understood
Anita Cocktail
Helen Heels
Anita Mann
Luce Change
Amanda Taunt

PLEASE send me any suggestions you might have. At the moment I’m loving Anita Mann.

Fifty Shades of Telling it Like it Is – Meet the Reviewers Part Deux

I’m back with the reviewers for Part Deux of the interview. What do they have to say about self-publishing and the problem of sockpuppetry? Read on to find out.

  • Question #7 – The ease at which writers can self-publish has created a flood of books available for either free or for next to nothing. The filter through which manuscripts passed (i.e. publishers and agents) is no long there. Is this a good thing or a bad thing?

Cat Alley

  • From a writers stand point it is a good thing… from a readers it means more is available and a lot at much cheaper price. But what I am also finding is a lot of editing errors. If we continue this way then the writer has to find good editors. I understand that no one can be a perfect editor, but that is why you have readers before you publish your book. It is a reflecting of you as a writer, take more pride in your work.

DelSheree Gladden

  • I think the good outweighs the bad. Yes, you get the occasional book that is atrocious, but for the most part, you get such a wide variety of stories and voices. I enjoy being able to read good stories and not being told what constitutes a good story by publishers. Sometimes they get it wrong.

PW

  • From a writer’s point of view, the ease of self publishing is good, however, the author needs to take extra care about typos and editing because it can make or bread their book if a reader has to constantly deal with typos. A few don’t matter, but a lot can jar the story. Editing becomes critical, because you want to make sure character names don’t become mixed up, or situations in the storylines get confused.
  • Livia Ellis
  • Question #8 – It seems as if reviews are one of the only ways to separate the unreadable detritus from the true gems. Do you think because of this too much emphasis has been placed on the importance of reviews?

Cat Alley

  • Not at all. I think they are very important, but not as important as your beta readers and your editors. Reviewers only help sell it after.

DelSheree Gladden

  • I think reviews are a great tool in deciding whether or not to take a chance on a new book, but most readers still go with their gut on a book regardless of reviews. Maybe if they see all ones and twos they’ll pass it by, but for the most part, either the book will pique a readers interest enough to buy, or it won’t. Reviews give a reader confidence to purchase a book they’re interested in more than tell them which book to buy in my opinion.

PW

  • I agree with Cat that a beta readers and editors are critical. The only thing a reviewer is going to do is give an opinion of the book, which can help some people decide to read a book or not.
  • Livia Ellis
  • Question #9 – Can you judge a book by it’s cover?

Cat Alley

  • The cover is what always attracts people at the beginning. For me that is the first attraction, then i read the back and if it sounds interesting I get it. It is a lot like meeting a new person. You instantly judge if you want to meet them by there looks, then you introduce and make small talk, if a spark is there you learn more about them.

DelSheree Gladden

  • A great cover definitely helps, but it is by no means a guarantee of quality. Two of the most eye catching covers I’ve seen this year turned out to be the two books I gave the lowest ratings to.

PW

  • Ususally the cover is the first thing to catch a reader’s eye, then the blurb about the book. The blurb will actually be the selling point once the reader picks up/looks at the book after seeing the cover.
  • Livia Ellis
  • Question #10 – There have been a lot of reports in the media recently about bogus “sockpuppet” reviews. Does this activity diminish your status as reviewers or make what you do that much more important?

Cat Alley

  • umm.. I don’t watch the news or really listen to it so I have no clue what a “sockpuppet” reviewer is, but it doesn’t sound good.

DelSheree Gladden

  • I think the quality of the sock puppet reviews show through and don’t convince readers as much as the person posting them hopes they will. When someone is posting dozens and dozens of reviews because they’re being paid for them, not because they actually read the books … well, it’s hard to be that creative and write quality, meaningful reviews. They all start to look the same and readers pick up on that.

PW

  • I think that bogus ‘sockpuppet’ reviews hurt legit reviewers as a reader may not trust them in the future. I also feel that this ultimely hurts the authors, as it may give readers the impression that this is the only way they can get someone to read their book.

Livia Ellis

  • Final Question – Have you ever started to read a book with the intention of reviewing it, and it was so bad you just abandoned it before you wrote it up?

Cat Alley

  • I have always finished it if I have been asked to review it published, might not have been a great review but I have a very hard time just abandoning a book… I always hope that it will get better. The few books I have come across so far that has been very hard to finish have been beta books where I could sit down with the author and discuss reasons why it was hard to read, see if it is something that can be fixed or not. But I have had one beta book I could not finish. I am sure it had nothing to do about the book itself, just was not my cup of tea and I could not relate at all to the characters.

DelSheree Gladden

  • I have a weird compulsion to finish a book no matter how bad it is. There is only one book I started reading in my entire life and did not finish. That was back in high school and it still bugs me. However, I have really wanted to quit reading books. With books I review, I try very hard to find at least a few positive comments, but I do say as nicely as possible what the book’s failings were.

Samantha Truesdale

  • I always finish a book and review it if I have told the author I would do so. In the couple of cases that I didn’t particularly care for the book, I try to leave a constructive review. There is only one book I can think of that I absolutely could not bring myself to finish, and that was the second I’m the Shades of Grey series. Thank you so much for doing this! It has been fun!

PW

  • I always finish a book I get for review. I may not like the book, but try to give some positive remark if possible. If I end up reading an author with two books I don’t like, I just don’t get their books to read. It’s not fair to the author. I have actually not finished a couple of print books because I just could not deal with errors or storyline, but they were not something I was going to be reviewing.

Livia Ellis

  • Final Final Question… anything you’d like to add?

PW

  • This has been fun and I look forward to the blog. Thanks for the questions and getting to meet other reviewers.

Samantha Truesdale

  • Thank you so much for doing this! It has been fun!

DelSheree Gladden

  • Thanks for the fun questions! Can’t wait to see the blog next week!

Cat Alley

  • I want to thank you for taking the time to ask me what I think in general of my process. I can’t wait to see your blog!!

Erotica’s Lost Literary Roots

Recently I’ve downloaded a lot of free erotica through Amazon. I want to read what other writers write for a couple of reasons. Since my student days when I was learning the craft of writing it has been pounded in to me that writers read and they read prolifically. Message received. You want to be a writer? Go and read. I also like to know what that small coterie of erotica writers I run with is getting up to. There are hundreds of free books available on Amazon. I can both read what others are writing and not have to pay for it.

Four hours I’ll never get back later … I don’t even know how to comment. Where to begin? What can I possibly say? I want my four hours back. I was embarrassed for some of the people that produced the work. How is it possible to have so little pride in ones own work? Why put that level of unreadable crap out into the world with their name attached to it? Do the writers just not see how badly written what they write is? This may be. I’ve met a few people in my time that really didn’t get that their writing wasn’t that good. They didn’t want to hear it. Personally, I want to hear it when my book needs work. By wanting to hear it, I mean I want the critique to be both focused and useful. “You suck” doesn’t help. “You are using too many passive verbs and are slipping tenses” helps. Then I go and look at my work and fix it if I think it needs to be fixed, or leave it if I like it the way it is. I’m working on a fictional memoir at the moment. Sometimes I do things on purpose that wouldn’t normally work in a traditional narrative. This is me being fancy. Not me being lazy. I can’t explain away what I read as literary gymnastics that have perhaps just gone over my head. It’s just bad writing.

It boggles my mind. Is it because they’re writing erotica and there is a presumption that as long as there’s a lot of sex it doesn’t have to be well written? That there is no need to carefully craft a story? That the story should be the focus and the sex is just an element of telling that story? I’m angry. I’m insulted. I’m really really really pissed off that these hacks are polluting the waters with their bullshit. It is hard enough to get a work noticed without having to contend with it being lumped into the same stew as a book that confuses and winch for a wench and a “Japanse Komono” for a kimono and thinks that all a gay man really needs to go straight is the fine lovin’ of a panty-less vixen that can jerk him off with her foot?

Erotica has a history. It is coeval with the foundations of literature. Even the Hebrew Bible contains romantic, sexual love. Example: “Let him kiss me with the kisses of his mouth–for thy love is better than wine”.  From there it just gets steamier and is so beautifully written! “Let his left hand be under my head, and his right hand embrace me”. Nice!!

To compare and contrast, a passage from a work which I will not name lest I unwittingly promote it.  Setting the scene – a young woman who calls herself as Candi (with an I) describes herself as being a twenty-two year old co-ed, crowned with long red hair that “is so long it touches her cute tushie”, a “tight ass begging to be fucked good”, big “perkey” tits, a very pretty face, and a recently shaved “cunt”.  We join Candi (with an I) after she has gone into a gay bar in search of a “hot stud”. “I was hot and horney and wiggled my tight tiny butt in his face the spandex of my little dress moving up so he could see I had no underwear on with my g-string that covered my new shaved pussy … ”

Who wears a g-string and panties?

Not nice. I so wish that was a unique example, but unfortunately it isn’t. I call on the spirits of Collette, Anaïs Nin, and Sappho to spare us all! How can any writer of literary erotica expect to follow in the footfalls of the greats with so much static clogging up the airways? I’m not being rhetorical. I’d really like to know how. I really would.

Taking a Chance Early: Memoirs of a Gigolo – Happy Halloween Oliver

Memoirs of a Gigolo was always planned to be a twelve volume serialization. I have stuck to my guns and turned down pretty decent offers to give it up as a compiled work. I knew my characters and understood the story I wanted to tell and why I wanted to tell it the way I was telling it. Serialization works.

But then I had a problem. How do I tell the story from only a single perspective and in the first person? Tricky. There is no room for any external information that isn’t filtered through the perspective character. Very tricky. But doable. I looked on it as a challenge. Then one of my early readers, a person with a fancy-schmancy writing background from a stupidly expensive university (we actually went to school together, so I’m really making fun of myself in the process and not just being mean), made me sit down and really think about what I was trying to accomplish from such a tricky position.He made some very valid points about the place I was going to be writing from. I had hobbled myself from the start. The least I could do was use dialog tags. Memoirs of a Geisha was  written with dialog tags.

I stuck to my guns. I can get very stubborn when I want my way. I wasn’t going to change. I like how I wrote Volume One. It read in my head like a true diary. I could hear the internal thoughts of my protagonist in the words. Besides… who the heck uses dialog tags in their diary? I was determined. Fail or succeed, I was going to put out the first volume as I always imagined it would be. If I wanted to compromise, I would have given the whole thing to a publisher.

So it was released. But my friend’s words kept coming back to me. Loathe as I was to admit it, he had a point; there was room for greater dimension and depth. It is very hard to create a three dimensional character from my chosen vantage point. So I did the most insane thing I could do. I added another loop to this trefoil knot of a story. I created the option of writing stand-alone stories which were placed outside of the main arc. Freak of the week  or filler episode in tv-speak. Holiday specials. Halloween is the first one on the block. I’m not going to give away the story. I will say that Oliver is not the POV character. I will also say that I’ve remained true to the style I developed for volumes 1-12

This is a risk. I could be diluting the main story with the addition of the perspectives of secondary characters. The first stand alone was just released a day ago. Already I’m receiving positive feedback, but I have also generated some confusion. The number one question: Is this Volume Two, or is there another Volume Two? There is another Volume Two. It’s out November 1st. Fortunately there will be only one more holiday special that is released near the end of a month – Christmas and New Years.

There are expectations now for other stand alone stories. I can already visualize myself how they are going to work with the existing material to create a complete universe for my favorite male prostitute. What I need to do is draw a line and say this is enough. As tempting as it is to keep adding to the story, I have to tell it as it is now defined. Not an easy thing to do when the only person I really have to answer to in this process is myself.

Fifty Shades of Fallout – After the Promotion

Memoirs of a Gigolo was available on Amazon for free for five days. Never again will I do a five day promotion. I must have been out of my mind. Or woefully inexperienced with the process. Never again. I have learned my lesson via trial by fire. Two days, perhaps even three, would have been enough. Five was too many.

Here are the hard numbers and a few facts:

  1. 1972 copies of Memoirs were downloaded across the various amazon sites. I was so close to 2000. I very nearly did another promo push, but just didn’t have the heart to ask for support one final time.
  2. Memoirs reached #7 on the top 100 free erotic downloads list.
  3. Since the promotion ended a week ago, I’ve sold 79 copies priced at $.99.
  4. 18 five star reviews have been written on the various amazon sites. Readers seem to get what I was trying to do with Memoirs.
  5. 1 four star review was written on amazon.
  6. I’ve been contacted by four agents – two are highly respected, two I’ve never heard of. I’d love an agent. I think I might go down this road.
  7. No less than two publishers that rejected Memoirs asked me if I’d be interested in placing Memoirs with them. I haven’t responded. I’m not sure if I turn on the hyper-bitch, accept, or just politely send them a form letter that reads something like… While I am unable to comment personally on every query, please know I did give your work my full consideration.  Thanks for thinking of me. I wish you nothing but the best in your publishing career…. OH the temptation!!!! I wouldn’t do it. I want to work with these people at some point in the future. But it would be so delicious to dish it out for once.
  8. 214 guests attended my virtual release party on Face Book.
  9. I tried to figure out how to market on Twitter – and then failed. I can’t figure out Twitter.
  10. I very nearly posted a picture of my BFF’s husband, the scary freaking Marine who is currently in Afghanistan, on my Facebook Page and told everyone he’s my boyfriend. I write erotica – as one of my friends told me it’s like blood in the water for the sharks. I’ve attracted a couple of weirdos. They’ve been banished from my Facebook Page.

Memoirs of a Gigolo Volume Two will be available on November 1st.  I’m absolutely terrified that it won’t live up to expectations. Sophomore syndrome or something like that. I’ve already started sending out the invitations to my virtual release party. I’m lining up blog slots. I have a few interviews set up. I’m watching and learning from my writer friends. The learning curve arches like a rainbow. Something is happening. I can feel it.

50 Shades Free – Five Promotional Days on Amazon

Memoirs of a Gigolo has been available for free on Amazon for the past three days. I’ve hit a high ranking of #7 on free erotic books and have given away 1474 downloads. I still have two days left to go on the promotion – the sky is still the limit. I’m putting the numbers up simply because this is the question my writer friends ask me the most often; what are my numbers? I honestly don’t know what to say at this point. I’m stunned by the response. So how did this happen and did I do the right thing giving so many books away? What could I have done better? What did I learn?

It was with a fair amount of trepidation that I signed up for the KDP (Kindle Direct Publishing) Select program. If I’ve learned nothing else from the Marketing Maven, I’ve learned to diversify and not to limit my exposure. There is a lot of debate raging amongst indie authors about the machine that is Amazon and buying into their marketing scheme. After a fair amount of weighing the pro’s and con’s, I opted in to KDP Select. For the uninitiated, a quick primer on KDP Select. First, a caveat; if you sign up for KDP Select, read the fine print. You might be giving up more than you want to.

  • When you sign up to KDP Select you agree to three months of exclusivity. What does this mean? You can only sell your ebook on Amazon. That takes Smashwords, Lulu, All Romance Ebooks,  and a few others off the table. You are limited to Amazon as a platform to sell your books.
  • In exchange for giving away your power to sell on a variety of platforms, you receive five free promotional days. Basically, you are given the option to promote your book for free for five days. Once again, just so we’re all on the same page, you give Amazon 90 days and they let you give your book away for five of those days.

I know… I thought the same thing. Why would I want to give my book away? I’m not asking much. $.99 – even in this economy, not a fortune. I’ll admit I was doing okay – not great, but okay – before the promo days began. I sold on Smashwords, Lulu, and All Romance along with Amazon. I actually had the most sales on Smashwords. So why did I in effect hobble myself, but signing up for KDP Select?

Numbers. The larger the base of readership I can build in anticipation of the release of Memoirs of a Gigolo Volume Two, then the better chance I have of generating the kind of momentum that pushes a book into becoming a trend. I may not make any money selling Volume One, but I’m getting something so much more valuable – a fan base that will be looking forward to Volume Two. I’m active on Facebook, I’m reasonably savvy when it comes to social media and networking, and (yes) I blog. I enjoy blogging, but the simple truth is, my blog is one giant advertisement for my writing. I’m also anticipating building an audience as I release each volume of Memoirs of a Gigolo.

I want to put Memoirs of a Gigolo into the hands of people that might enjoy it with the hope that at some point in the future, they’ll want to read everything I write. In essence, fans. There are a few writers that I read based on their name alone. I want that kind of following and I’m willing to work for it. By work, I mean work. Eighteen hour days for the past three days. A little more preplanning probably would have spared my nerves. So what would I have done differently and what will I do the next time around? A few things.

  • Memoirs is written in twelve parts. Each part is scheduled to be released on the first of every month for twelve months. If I hadn’t had the October 1, 2012 release day for Volume One set in my mind as a jumping off point, I might have gone into my promo days with more positive reviews (i.e. those of four or five stars).
  • I would have begun advertising earlier. I started promoting the day my free days began.
  • With more reviews, I could have approached some of the bloggers and websites that feature free and bargain Kindle books.
  • I wouldn’t have scheduled all five of my promo days in one block. I would have staggered them three then two.
  • I also would have leaned on some of my writer/blogger friends to promote me.
  • I would have paid for some follow up advertising.

Do I qualify this as a success? Absolutely!! My book is already in the hands of nearly 1500 people. If I carry some of them along to November 1st and the release of Volume Two, then I’ve succeeded. Do I plan on doing this same sort of promotion for Volume Two in November? I think you can count on it.

Giving It Away

 Memoirs of a Gigolo Volume One is up for free on Amazon this weekend. When I published on Amazon I was given the option of enrolling in the KDP Select program. At first I hesitated. I asked around. Received both positive and negative reports. The consensus seems to be, either you love it, or you hate it. I figured at this point, this whole self-publishing thing was an experiment. I might as well go all in.

I’m the first to admit I’m in the dark when it comes to marketing my self-published book. I have no idea what I’m doing. Up to this point, I’ve done a lot of for-hire work and have had the dubious pleasure of being able to hand over my work and be done with it after the writing was finished. It was no longer my problem after I did my part. Granted, my paychecks reflected the fact I was just an anonymous person behind a keyboard never to receive any acknowledgement, but it was certainly an easy enough way to make some shoe money.

I’ve talked to a few experts, but I’m throwing darts. Trying to figure out what works and what doesn’t is a study in hedging my bets and hoping for the best. So I’m quite literally giving it away. Let’s see what happens.

Recently Unearthed for Week 39

It’s Wednesday again. Posting some links to a few blog posts that caught my notice – here is a round up of the better blog posts I’ve found during the past week.

  1. Because a little self-promotion never killed anyone (okay, it probably has… but never mind), I’m over at Lynda Haviland’s blog for an interview. Although I don’t tell the Hairy Guy story, I do mention the Baseball Player.
  2. Roni Loren gives an eyeopening lesson on using pictures found on the web to add some splash to a blog post. VERY USEFUL.
  3. 101 Cookbooks brought a bowl of heaven to my life – Coconut Corn Salad! My new go to lunch.
  4. Randy Ingermanson covers the bases on what you need to do to make a living as a writer. HINT: It’s not actually all that easy and you have to have the sort of persistence that makes Inspector Javert look like a quitter.
  5. Druids on In Our Time hosted by Melvyn Bragg – forty or so minutes of fascinating information on these mysterious wise men of Celtic lore.
  6. Near and dear to my heart – the joys of FanFic; Muffy Morigan writes about FanFic as a writers tool.
  7. Star Wars Reads Day? Be still my beating heart!!
  8. Jesus (doing his best Henny Youngman imitation said) please… take my wife! ba dum dum… but seriously… this little bit of parchment has been stirring up all sorts of controversy. Here’s the link to the Harvard Divinity School and the actual translation.
  9. Writers block… uh… blocking you? Take a bath. It worked for Archimedes.
  10. The next time someone that’s never written a word in their life, tells you that they think it might be kinda fun and cool to write a book and that might give it a go, point them to the concept of dedicated practice before you thump them on the head with your manuscript.

50 Shades of Marketing 101

What I know about marketing comes from watching Mad Men. I asked my BFF, The Marketing Maven, if there was something more to what she got a masters degree in, than tossing back the scotch, wearing fabulous vintage couture, and groping asses. Surprisingly, there is a lot more too it than chain smoking and having identity crises’. I asked The Marketing Maven five basic questions about marketing. Here’s what she had to say:

  • Livia the Clueless Writer:Who are you and why are you sitting in my living room dressed in a cowl and cape, drinking my booze?
  • The Marketing Maven:I am The Marketing Maven! Able to dazzle Madison Avenue in one clever catchphrase!
  • Livia the Clueless Writer:Seriously?
  • The Marketing Maven: Well, actually I’ve spent years branding commercial products and have a masters degree in marketing.
  • Livia the Clueless Writer: What’s the deal with the cowl and the cape?
  • The Marketing Maven: Branding.
  • Livia the Clueless Writer: Cool. So… Five questions about marketing in exchange for my booze?
  • The Marketing Maven: Shoot.
  • Livia the Clueless Writer: What’s the difference between marketing, advertizing and publicity?
  • The marketing Maven: Marketing is the strategy behind the advertising and publicity. The strategy is about how you want your product perceived and placed in the market- price, product itself, placement (where is it available for sale). Advertising is about how you show the consumer your strategy – who are you trying to reach, what do you want them to know and think about your product, price, etc. publicity or pr is about getting opinion leaders or celebrities to endorse, use or discuss your product. Marketing is the coordinating and overarching piece of it. What you are doing with reviews and interviews is a cross between publicity and advertising.
  • Livia the Clueless Writer: Do I need all three to sell a book?
  • The Marketing Maven: Yes. The key to selling anything is to have the end consumer familiar with your product. If they have never heard of you, they can’t buy your product. You need to know how to place your product, get people familiar with it and then get people to recommend it to their circle. To do that you need all 3 aspects working together.
  • Livia the Clueless Writer: Does advertising work?
  • The marketing Maven: Yes, advertising builds awareness and familiarity with your product. It gets your name known. It gets the trendsetters aware and possibly trying this something new. That is why we see advertising everywhere. Unfortunately my experience is not iBook marketing, so I’m not sure about the effectiveness in this industry. But generally, as you build awareness you build sales.
  • The marketing Maven: What we haven’t talked about is your strategy.
  • Livia the Clueless Writer: Uhhh…. Strategy? You mean like… What actually do you mean?
  • The Marketing Maven: Your strategy is all about who you want to reach and how you want to be perceived.
  • Livia the Clueless Writer: I’m guessing I need a strategy?
  • The marketing Maven: I’m going to go with… YES!
  • Livia the Clueless Writer: If I have a strategy can I turn Memoirs of a Gigolo into the next 50 Shades of Gray.
  • The Marketing Maven: 50 Shades of Grey is honestly a freak. It is extremely rare for a new entry in a category to take off like that. I think it had a number of things working in its favor. One, it had a core buyer built in, by starting as Twilight fan fiction. Two, it started as an ebook,so people could read it anymously as a guilty pleasure. Three, it spread by word of mouth. It allowed traditional romance readers to delve into erotica, while still in a traditional romance format. It became all about the recommendations. Fourth, it profited from its own success. Once it became an in the know”” item, and was selling well, the publicity ran itself. It was picked up in the news, then came the paperback and the truly monster sales. Over all the quality of the writing didn’t matter. It was all about being in on the secret and enjoying a guilty pleasure.
  • Livia the Clueless Writer: Will you answer some questions from other clueless writers?
  • The Marketing Maven: Will the booze keep flowing?
  • Livia the Clueless Writer: Do I secretly tell everyone that you never drink and that the booze is just our Mad Men joke?
  • The Marketing Maven: Why ruin the fun? Bring on the questions!

The Marketing Maven will be around answering your questions for a day or two – or more depending on how many questions there are. Post them in the comments and she’ll try to help us clueless writers unravel the mystery of marketing. 

Next week I will continue my exploration into what makes the next big thing in writing. Dr. Lulu will be around to talk about the psychology behind the 50 Shades of Gray phenomenon.