What’s Up?

ImageI decided I needed to take a moment, show my blog some attention, and catch up after what was a hectic start of the year.

First off – Sport of Kings was released by Liquid Silver on January 1st.

Second – Volume Four of Memoirs of a Gigolo will be out on February 1st.

A few readers have asked me if there is something else on the horizon. First – thank you. I’d probably be doing this if you weren’t buying my books, but that you keep coming back for more tells me I’m doing something right.

A very very brief glimpse inside of what’s coming up. I have a romance coming out sometime later this spring through TWRP. I have a couple mainstream romances (which are pretty spicy but not erotica) I’m trying to get agented. I have something completely different which I’m working on that will appeal to readers who like mainstream contemporary fantasy. A YA dystopian in which I indulge my love of ancient cultures, mythologies and religions. Finally, after Memoirs I’ll be launching a new serial.

That’s it for the moment. Now I’m back to work for the next couple of days in advance of the launch of Volume Four of Memoirs of a Gigolo.

FREE This Weekend – Volume Two of Memoirs of a Gigolo

I have to say I wasn’t sure at first if I would put Volume Two of Memoirs of a Gigolo on promo. But in the end I decided that it’s still early days for the serial and the promo does the job at bringing new readers into the fold.

So for one time only, I’m offering it up for free. That isn’t to say I won’t put it up again for free, but I can say that I’m just not certain when (or even if) that will happen. But for now and at this moment, it is available for free on Amazon.

There is no risk with free, but there is much to gain. I love Oliver, Olga, Elon, and possibly even Renatta (still not sure if she will have a redemptive moment yet). I do hope to find more readers that enjoy what I write as much as I enjoy producing it. For me, writing Memoirs is a labour of love. I hope that comes through.

Fifty Shades of Fallout – After the Promotion

Memoirs of a Gigolo was available on Amazon for free for five days. Never again will I do a five day promotion. I must have been out of my mind. Or woefully inexperienced with the process. Never again. I have learned my lesson via trial by fire. Two days, perhaps even three, would have been enough. Five was too many.

Here are the hard numbers and a few facts:

  1. 1972 copies of Memoirs were downloaded across the various amazon sites. I was so close to 2000. I very nearly did another promo push, but just didn’t have the heart to ask for support one final time.
  2. Memoirs reached #7 on the top 100 free erotic downloads list.
  3. Since the promotion ended a week ago, I’ve sold 79 copies priced at $.99.
  4. 18 five star reviews have been written on the various amazon sites. Readers seem to get what I was trying to do with Memoirs.
  5. 1 four star review was written on amazon.
  6. I’ve been contacted by four agents – two are highly respected, two I’ve never heard of. I’d love an agent. I think I might go down this road.
  7. No less than two publishers that rejected Memoirs asked me if I’d be interested in placing Memoirs with them. I haven’t responded. I’m not sure if I turn on the hyper-bitch, accept, or just politely send them a form letter that reads something like… While I am unable to comment personally on every query, please know I did give your work my full consideration.  Thanks for thinking of me. I wish you nothing but the best in your publishing career…. OH the temptation!!!! I wouldn’t do it. I want to work with these people at some point in the future. But it would be so delicious to dish it out for once.
  8. 214 guests attended my virtual release party on Face Book.
  9. I tried to figure out how to market on Twitter – and then failed. I can’t figure out Twitter.
  10. I very nearly posted a picture of my BFF’s husband, the scary freaking Marine who is currently in Afghanistan, on my Facebook Page and told everyone he’s my boyfriend. I write erotica – as one of my friends told me it’s like blood in the water for the sharks. I’ve attracted a couple of weirdos. They’ve been banished from my Facebook Page.

Memoirs of a Gigolo Volume Two will be available on November 1st.  I’m absolutely terrified that it won’t live up to expectations. Sophomore syndrome or something like that. I’ve already started sending out the invitations to my virtual release party. I’m lining up blog slots. I have a few interviews set up. I’m watching and learning from my writer friends. The learning curve arches like a rainbow. Something is happening. I can feel it.

50 Shades Free – Five Promotional Days on Amazon

Memoirs of a Gigolo has been available for free on Amazon for the past three days. I’ve hit a high ranking of #7 on free erotic books and have given away 1474 downloads. I still have two days left to go on the promotion – the sky is still the limit. I’m putting the numbers up simply because this is the question my writer friends ask me the most often; what are my numbers? I honestly don’t know what to say at this point. I’m stunned by the response. So how did this happen and did I do the right thing giving so many books away? What could I have done better? What did I learn?

It was with a fair amount of trepidation that I signed up for the KDP (Kindle Direct Publishing) Select program. If I’ve learned nothing else from the Marketing Maven, I’ve learned to diversify and not to limit my exposure. There is a lot of debate raging amongst indie authors about the machine that is Amazon and buying into their marketing scheme. After a fair amount of weighing the pro’s and con’s, I opted in to KDP Select. For the uninitiated, a quick primer on KDP Select. First, a caveat; if you sign up for KDP Select, read the fine print. You might be giving up more than you want to.

  • When you sign up to KDP Select you agree to three months of exclusivity. What does this mean? You can only sell your ebook on Amazon. That takes Smashwords, Lulu, All Romance Ebooks,  and a few others off the table. You are limited to Amazon as a platform to sell your books.
  • In exchange for giving away your power to sell on a variety of platforms, you receive five free promotional days. Basically, you are given the option to promote your book for free for five days. Once again, just so we’re all on the same page, you give Amazon 90 days and they let you give your book away for five of those days.

I know… I thought the same thing. Why would I want to give my book away? I’m not asking much. $.99 – even in this economy, not a fortune. I’ll admit I was doing okay – not great, but okay – before the promo days began. I sold on Smashwords, Lulu, and All Romance along with Amazon. I actually had the most sales on Smashwords. So why did I in effect hobble myself, but signing up for KDP Select?

Numbers. The larger the base of readership I can build in anticipation of the release of Memoirs of a Gigolo Volume Two, then the better chance I have of generating the kind of momentum that pushes a book into becoming a trend. I may not make any money selling Volume One, but I’m getting something so much more valuable – a fan base that will be looking forward to Volume Two. I’m active on Facebook, I’m reasonably savvy when it comes to social media and networking, and (yes) I blog. I enjoy blogging, but the simple truth is, my blog is one giant advertisement for my writing. I’m also anticipating building an audience as I release each volume of Memoirs of a Gigolo.

I want to put Memoirs of a Gigolo into the hands of people that might enjoy it with the hope that at some point in the future, they’ll want to read everything I write. In essence, fans. There are a few writers that I read based on their name alone. I want that kind of following and I’m willing to work for it. By work, I mean work. Eighteen hour days for the past three days. A little more preplanning probably would have spared my nerves. So what would I have done differently and what will I do the next time around? A few things.

  • Memoirs is written in twelve parts. Each part is scheduled to be released on the first of every month for twelve months. If I hadn’t had the October 1, 2012 release day for Volume One set in my mind as a jumping off point, I might have gone into my promo days with more positive reviews (i.e. those of four or five stars).
  • I would have begun advertising earlier. I started promoting the day my free days began.
  • With more reviews, I could have approached some of the bloggers and websites that feature free and bargain Kindle books.
  • I wouldn’t have scheduled all five of my promo days in one block. I would have staggered them three then two.
  • I also would have leaned on some of my writer/blogger friends to promote me.
  • I would have paid for some follow up advertising.

Do I qualify this as a success? Absolutely!! My book is already in the hands of nearly 1500 people. If I carry some of them along to November 1st and the release of Volume Two, then I’ve succeeded. Do I plan on doing this same sort of promotion for Volume Two in November? I think you can count on it.

Giving It Away

 Memoirs of a Gigolo Volume One is up for free on Amazon this weekend. When I published on Amazon I was given the option of enrolling in the KDP Select program. At first I hesitated. I asked around. Received both positive and negative reports. The consensus seems to be, either you love it, or you hate it. I figured at this point, this whole self-publishing thing was an experiment. I might as well go all in.

I’m the first to admit I’m in the dark when it comes to marketing my self-published book. I have no idea what I’m doing. Up to this point, I’ve done a lot of for-hire work and have had the dubious pleasure of being able to hand over my work and be done with it after the writing was finished. It was no longer my problem after I did my part. Granted, my paychecks reflected the fact I was just an anonymous person behind a keyboard never to receive any acknowledgement, but it was certainly an easy enough way to make some shoe money.

I’ve talked to a few experts, but I’m throwing darts. Trying to figure out what works and what doesn’t is a study in hedging my bets and hoping for the best. So I’m quite literally giving it away. Let’s see what happens.

50 Shades of Marketing 101

What I know about marketing comes from watching Mad Men. I asked my BFF, The Marketing Maven, if there was something more to what she got a masters degree in, than tossing back the scotch, wearing fabulous vintage couture, and groping asses. Surprisingly, there is a lot more too it than chain smoking and having identity crises’. I asked The Marketing Maven five basic questions about marketing. Here’s what she had to say:

  • Livia the Clueless Writer:Who are you and why are you sitting in my living room dressed in a cowl and cape, drinking my booze?
  • The Marketing Maven:I am The Marketing Maven! Able to dazzle Madison Avenue in one clever catchphrase!
  • Livia the Clueless Writer:Seriously?
  • The Marketing Maven: Well, actually I’ve spent years branding commercial products and have a masters degree in marketing.
  • Livia the Clueless Writer: What’s the deal with the cowl and the cape?
  • The Marketing Maven: Branding.
  • Livia the Clueless Writer: Cool. So… Five questions about marketing in exchange for my booze?
  • The Marketing Maven: Shoot.
  • Livia the Clueless Writer: What’s the difference between marketing, advertizing and publicity?
  • The marketing Maven: Marketing is the strategy behind the advertising and publicity. The strategy is about how you want your product perceived and placed in the market- price, product itself, placement (where is it available for sale). Advertising is about how you show the consumer your strategy – who are you trying to reach, what do you want them to know and think about your product, price, etc. publicity or pr is about getting opinion leaders or celebrities to endorse, use or discuss your product. Marketing is the coordinating and overarching piece of it. What you are doing with reviews and interviews is a cross between publicity and advertising.
  • Livia the Clueless Writer: Do I need all three to sell a book?
  • The Marketing Maven: Yes. The key to selling anything is to have the end consumer familiar with your product. If they have never heard of you, they can’t buy your product. You need to know how to place your product, get people familiar with it and then get people to recommend it to their circle. To do that you need all 3 aspects working together.
  • Livia the Clueless Writer: Does advertising work?
  • The marketing Maven: Yes, advertising builds awareness and familiarity with your product. It gets your name known. It gets the trendsetters aware and possibly trying this something new. That is why we see advertising everywhere. Unfortunately my experience is not iBook marketing, so I’m not sure about the effectiveness in this industry. But generally, as you build awareness you build sales.
  • The marketing Maven: What we haven’t talked about is your strategy.
  • Livia the Clueless Writer: Uhhh…. Strategy? You mean like… What actually do you mean?
  • The Marketing Maven: Your strategy is all about who you want to reach and how you want to be perceived.
  • Livia the Clueless Writer: I’m guessing I need a strategy?
  • The marketing Maven: I’m going to go with… YES!
  • Livia the Clueless Writer: If I have a strategy can I turn Memoirs of a Gigolo into the next 50 Shades of Gray.
  • The Marketing Maven: 50 Shades of Grey is honestly a freak. It is extremely rare for a new entry in a category to take off like that. I think it had a number of things working in its favor. One, it had a core buyer built in, by starting as Twilight fan fiction. Two, it started as an ebook,so people could read it anymously as a guilty pleasure. Three, it spread by word of mouth. It allowed traditional romance readers to delve into erotica, while still in a traditional romance format. It became all about the recommendations. Fourth, it profited from its own success. Once it became an in the know”” item, and was selling well, the publicity ran itself. It was picked up in the news, then came the paperback and the truly monster sales. Over all the quality of the writing didn’t matter. It was all about being in on the secret and enjoying a guilty pleasure.
  • Livia the Clueless Writer: Will you answer some questions from other clueless writers?
  • The Marketing Maven: Will the booze keep flowing?
  • Livia the Clueless Writer: Do I secretly tell everyone that you never drink and that the booze is just our Mad Men joke?
  • The Marketing Maven: Why ruin the fun? Bring on the questions!

The Marketing Maven will be around answering your questions for a day or two – or more depending on how many questions there are. Post them in the comments and she’ll try to help us clueless writers unravel the mystery of marketing. 

Next week I will continue my exploration into what makes the next big thing in writing. Dr. Lulu will be around to talk about the psychology behind the 50 Shades of Gray phenomenon.