50 Shades of the Next Big Thing Part 1

I have a friend that owns a bunch of small bookshops in Dublin. When there is a scheduling pinch and I’m free, I go in, sit behind the counter, read, and take peoples money. I could make a career out of this. Possibly the best job I’ve ever had. And get to sit around and read AND I get paid in books!!! Sweet!!!

So what have I noticed as I sit perched on my stool reading and drinking a latte? There’s always a BOOK. That one book that just about everyone walks in the door and asks for. Last year it was Game of Thrones. Every other person that walked in the door, regardless of age, sex, race, or fashion sense, wanted Game of Thrones. Couldn’t keep it on the shelves.

No shock, the BOOK that everyone has to have right now is 50 Shades of Grey. Disturbingly, I had a bunch of old ladies in when I worked a morning last week looking to buy 50 Shades of Grey. Even worse, they asked me about it. They were sort of cute about it actually. Very giggly and girlish. I had to tell them the truth. I hadn’t read it. Bondage isn’t really my thing. Besides, I’d heard that it’s not really that good. This comes from a few unrelated sources that I usually trust when it comes to books. The big critiques; poorly written, the characters are wholly two-dimensional, the sex isn’t all that great. One of the nice old women in her petal pink windbreaker with the Princess Cruises emblem on a sticker stuck to her boob, very rightly pointed out that I had said myself that I hadn’t read it. So, who am I to judge?

Absolute right! I haven’t read it. I am in no position to judge. Number one thing that bugs me about people smack talking a book or an author is when they haven’t even read the book themselves. Hand up – guilty as charged. They left with their books wrapped in discrete little paper bags and I picked up a copy of 50 Shades of Grey. I sat there on my perch with my latte in one hand and the current BOOK in the other hand. My mind couldn’t get into the story. I kept on coming up with alternative names. 50 Shades of Tie Me Up and Tie Me Down. 50 Shades of Smack Me on the Ass Because I’ve Been a Bad Bad Girl. 50 Shades of Please Don’t Make Me Read Anymore of This Crap.

Oh my… sigh… If we lived in a meritocracy where only the truly stellar books made it to the top of the sales charts, then 50 Shades of Grey would be lingering on EL James’ laptop never to see the light of day. I have writer friends that are working like dogs to get noticed that produce books of much higher quality than 50 Shades of Grey. Yikes it’s bad!

It’s not that I think it isn’t sufficiently erudite or contains the sort of verbal gymnastics most people with advanced degrees in English think books should have before they become worthy of our notice, it’s just really poorly written. I mean ehhhh…. I’m a firm believer that books should be thought provoking, entertaining, accessible, and have a plot that can be found by the average reader without the need of a compass and a flashlight. I would have cheered 50 Shades of Grey for being at the forefront of the push to make erotica mainstream accessible and acceptable. But it stinks.

So how the heck did it get so popular? How did such a badly written book become the next big thing? I don’t know. I have no idea. If I knew I’d be out doing it. I’m pushing my new release Memoirs of a Gigolo like it was one of a million other books available for download on Amazon… which it is. I know two marketing people. I’m going to try to wrangle them into talking with me about what drives this sort of mass hysteria when it comes to a book.

50 Shades of the Next Big Thing Part 2 will be available a week from today