What’s Up?

ImageI decided I needed to take a moment, show my blog some attention, and catch up after what was a hectic start of the year.

First off – Sport of Kings was released by Liquid Silver on January 1st.

Second – Volume Four of Memoirs of a Gigolo will be out on February 1st.

A few readers have asked me if there is something else on the horizon. First – thank you. I’d probably be doing this if you weren’t buying my books, but that you keep coming back for more tells me I’m doing something right.

A very very brief glimpse inside of what’s coming up. I have a romance coming out sometime later this spring through TWRP. I have a couple mainstream romances (which are pretty spicy but not erotica) I’m trying to get agented. I have something completely different which I’m working on that will appeal to readers who like mainstream contemporary fantasy. A YA dystopian in which I indulge my love of ancient cultures, mythologies and religions. Finally, after Memoirs I’ll be launching a new serial.

That’s it for the moment. Now I’m back to work for the next couple of days in advance of the launch of Volume Four of Memoirs of a Gigolo.

FREE This Weekend – Volume Two of Memoirs of a Gigolo

I have to say I wasn’t sure at first if I would put Volume Two of Memoirs of a Gigolo on promo. But in the end I decided that it’s still early days for the serial and the promo does the job at bringing new readers into the fold.

So for one time only, I’m offering it up for free. That isn’t to say I won’t put it up again for free, but I can say that I’m just not certain when (or even if) that will happen. But for now and at this moment, it is available for free on Amazon.

There is no risk with free, but there is much to gain. I love Oliver, Olga, Elon, and possibly even Renatta (still not sure if she will have a redemptive moment yet). I do hope to find more readers that enjoy what I write as much as I enjoy producing it. For me, writing Memoirs is a labour of love. I hope that comes through.

Pole Dancer Name Wanted – Suggestions Welcome!

I had dinner with a good friend this week. As he does, he asked me how the writing was going. I told him about my sales, the promo I’m doing this weekend, the series I’m working on, my YA dystopian, my decision to published the Juniper Grace series I’ve been working on since college… Oh… and about all the crazy stalkers I’ve attracted on Facebook. So many guys that just want to make a girl suit out of me. So many of them!!!

He’s friends with me on Facebook. He’s noticed that I have some… devoted… fans. Do I find it as disturbing as he does when I have men wanting to know what color panties I wear? Yes – possibly more. He’s not sure about that. Then there was something about me writing erotica being the equivalent to blood in the water for the sharks. The question then is, what am I doing about this? I unfriend these people immediately after taking a picture of their wall and jotting down whatever information I can about them.

He suggested we should come up with a safe word (I’m to ask him about our friend Johnny if he ever calls and I have a lunatic in my home) and perhaps invest in some pepper spray and a large dog. He made a good point last night. I probably shouldn’t be publishing erotica under my name. I need a stage name. Something I can use if the writing doesn’t work out and I really do need to turn to exotic dancing to make a living. I do not mention that I did try pole dancing (thank you Dr. Lulu for talking me into that hour I’ll never get back) and I failed. I nearly concussed myself. As it turns out, pole dancing is not nearly as easy as it looks and the spinning upside down part is only for the initiated and very limber.

It’s not that he’s uptight or has a problem with what I’ve been spending the bulk of my time writing lately, it’s that it might be bad for me professionally and for the living and breathing part of me. I like being alive. I also spend my time in a very conservative place. I don’t think the people associate with directly would have an issue with what I write, but the institution as a whole might. The chances that anyone would put together that I’m that Livia Ellis and this Livia Ellis are probably so far from probable that it will happen.

But that’s not my only reason for wanting a pen name for my erotica. When else in my life am I going to have an opportunity to invent a name for myself out of whole cloth? I have no plans to take up pole dancing or become a drag queen so I will never require a crazy stage name. This is my chance. This is the moment I can unabashedly call myself Crystall de la Faal.

Some of my personal favorites which have already been suggested to me today:
Miss Spelling
Miss Understood
Anita Cocktail
Helen Heels
Anita Mann
Luce Change
Amanda Taunt

PLEASE send me any suggestions you might have. At the moment I’m loving Anita Mann.

Erotica’s Lost Literary Roots – I Know It When I See It.

Back in 1964 regarding possible obscenity in the film The Lovers, Supreme Court Justice Potter Stewart wrote in his opinion:

I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description [“hard-core pornography”]; and perhaps I could never succeed in intelligibly doing so. But I know it when I see it, and the motion picture involved in this case is not that. [Emphasis added.]
—Justice Potter Stewart, concurring opinion in Jacobellis v. Ohio 378 U.S. 184 (1964), regarding possible obscenity in The Lovers.
I’ve spent better part of a week trying to come up with a way to define where the line between literary erotic and Porn is. Is it the quantity and the quality of the sex? Is it the use of sex within the context of the story? Is it as simple as the fact literary erotic is plot driven and not just descriptions of sex held together in a sort of jello mold of context? I kept going back to what Justice Stewart wrote – I know it when I see it (or read it in this case).
Does it matter that there is a clearly defined difference between the two? I think it does. At least to people like me who are trying to get back to the origins of erotica in their work. The wall I am consistently thrown against is the same: I publish my books under Literature and I’m slammed for having too much sex in my books – I publish my books under Erotica and I’m slammed for the sex not being raunchy enough in my books. There is no single good category for me to classify my books.
My latest release Memoirs of a Gigolo Volume Two has ended up in Books › Gay & Lesbian › Literature & Fiction › Erotica (to be exact). I have a few nits to pick with this. There is a scene of gay sex in the story that is pivotal to understanding the relationship between two of my main characters. But the story as a whole is not a gay erotica. It certainly doesn’t belong in the same category as some of the books it’s lumped in with. The only category that Volume Two really seems to belong in is straight Erotica. But again, I’m getting hit for filing Volume Two in there.
As one reviewer who left a still respectable rating wrote (I’m paraphrasing because I can’t be arsed to look up the review again) “I just don’t get it – there is only one het and a lesbian scene. What’s the point?” The reviewer did make note of the fact my writing was better than most of what was available. I do appreciate that.
From my perspective, there needs to be another category that books like mine can be sorted into. Two subheadings under Erotica. One for Literature one for Porn. Take the confusion out of it. So I’m going to start a petition. Ask Amazon to add two subcategories. One for Literature. One for Porn. Make it clear and easy for everyone to understand what it is I write and what a lot of other people write on both sides of the fence.
What is the solution? I know porn when I see it and I know literary erotica when I see it. I think most people doing the writing know what they’re producing. When I want porn, I go for porn. When I want erotica, I got for erotica. Just to be clear, I’m not bashing porn. It has it’s place in the universe and I respect its right to exist. I am also not implying there is such a thing as good and bad sex (that is wholly in the mind of the person involved). There are subcategories for romance. There should be subcategories for erotica.
Unfortunately I have this tendency to get on my high horse and ride it until my ass cheeks chafe.  But I’d rather try to do something rather than just bitching and moaning for the sake of nothing. So I started a petition. I’m going to get enough people who agree with me and ask them to sign it. Then I’m going to send it to the machine that is Amazon. They’ll probably ignore it, but at least I will have done something. Here is my petition: There is a difference between erotica and porn. Please sign it if you agree with me.

Fifty Shades of Telling it Like it Is – Meet the Reviewers Part One

Your mother loves your book. Your sister, your aunt, your best friend, and that guy that is desperately trying to get you into bed all think you are the next Hemingway. So you publish your book. Then it gets reviewed.  Someone who doesn’t know you and has no vested interest in your happiness, loves your book. Five whole stars from a stranger! Or, to your utter amazement, someone that neither knows nor loves you,  thinks your seven hundred page tome on the joys of accounting, thinks it stinks.Who are these people and where the heck to they get off not loving your book? Meet the reviewers in the first of a two part interview.

Livia Ellis

  • Question 1 – Who are you people? Why do you like making writers cry? Don’t you know we’re entitled to the sort of fame and glory that comes along naturally when we figure out how to self-publish on the internet?

Cat Alley

  • Cat alley avid reader and big mouth…lol. I am a single mother of a 3-year-old boy; I work full time and read every time I get the chance in between. I don’t think I have made a writer cry, ever… or anyone for that matter… at least not in years. The majorities of the writers I have read for deserve all sorts of fame and glory for their work.

Samantha Truesdale

  • Samantha Truesdale. A mom of 2 boys and a total book nerd. I work part time, and I wish there were more hours in the day so I would have more time to read!

DelSheree Gladden

  • DelSheree Gladden…writer, reviewer, reader of just about everything, mom of two very smart and very silly kiddos, married to the most supportive husband ever, and dental hygiene student. That last one is currently eating up the majority of my life!

PW

  • I’m a mom, former active duty Marine and Executive Assistant.

Livia Ellis

  • Question 2 – How and why did you start doing book reviews? I know from my personal experience, the first few times I wrote book reviews was because I was very angry I spent good money on a really terrible book.

Cat Alley

  • I have been a heavy reader for many, many years. Within the last year, I have made close friends with those who are writers. That is when I learned the importance of writing a review on Amazon. I than joined a couple of groups on Facebook where I could beta read and published read/review. For me, it was a way to get free books and help someone at the same time. After doing that for a while and needing a hobby, I decided to start my own blog with my reviews. I have only been doing it for a few months in a blog, but I have been enjoying getting my thoughts out there for people to read…good or tastefully bad.

Livia Ellis

  • I’ve thought about doing reviews, but I’m worried that as a writer there might be a lot of backlash. As writers do, I’ve spent a lot of time reading what’s out there in my genre. I just have two things to say – It’s a Japanese kimono, not a Japanese Komono and a wench is a woman and a winch is used for lifting heavy items. I fear I would just be too mean. How do you keep it nice?

Cat Alley

  • It is hard; I have a very sarcastic voice even when I am trying to be nice. It takes me time. If I don’t like a book and I know the stars are going to be low, I always try to state why they got the stars they did without giving away anything about the story line, I don’t like spoilers. I have given zero stars before. I have also given three stars, because I didn’t like its contents … even though the story was OK. And if I see a grammar issue, I will point it out, because they have to be big for me to even notice them… so I point them out…
  • Lol… and that is funny…about the wench…

DelSheree Gladden

  • I actually started doing book reviews after reading Erin Morgenstern’s “The Night Circus.” It was such a fantastic book, I had to tell people about it. My review blog started out as just a place for me to talk about books I was reading, then it became a serious effort a few months later when review request started coming in.

Samantha Truesdale

  • I have always loved to read. In elementary school, while other kids were playing on the playground, I was in the corner with a book. In January of this year, I had a baby and am now home all the time. I used reading as a way to fill my time and decided that if I was going to spend so much time reading, I should look into doing reviews. I found that there was not much to it so I created a blog.
    I am really enjoying this new chapter in my life. The way I look at it, authors have given me so much in life just by writing books. This is one way for me to give back to them. I know it can help tremendously!

PW

  • I started because I love to read and the amount of money I was spending on books, I decided to start reviewing when I noticed a request for reviewers from one of the online sites. The big draw for me was the free books. I still spend over $100 a month for books, but it is not close to what it used to be. Another advantage is that I get to read authors I may not have looked at before.

Livia Ellis

  • Question #3 – where do you get your books from? What is your preferred method to acquire a book?

Cat Alley

  • There is a site, eReadrIQ.com. They send me an email daily with free books from Amazon. Other then that, I get them for beta reading or reviewing. I read all my books on my Kindle. I do however have a few authors that I will buy their kindle vs. but also buy a paperback for my personal library.

Samantha Truesdale

  • I get a fair amount of books from Amazon. I would say at least half of the books I receive are in exchange for an honest review. I also receive quite a few from Goodreads first reads giveaways.

DelSheree Gladden

  • I have several small press publishers that regularly send me their new books and put my into touch with the author. I really like this setup because I know the quality of the publishers.

PW

  • I too subscribe for the email re free books from Amazon. Of course there are free books I review, but I have purchased a few. There are a few authors I buy instead of review since I email back and forth with them sometimes. I also buy books at thrift stores, online, and at B&N. The book club I belong to also has a book exchange.

Livia Ellis

  • Question #4 – do you have a preference? Is there anything on your “I will not read this, not even if the paid me” list?

Cat Alley

  • Anything scary or historical I won’t read. Other than that, I like a synopsis of the book. I have learned in this process to ask for those as I have gotten books before that I have not liked and had I had the synopsis, I would have known that from the beginning.

Samantha Truesdale

  • I will read almost anything. I’m not a huge fan of sci-fi or history, but I have still read them.

DelSheree Gladden

  • My first love is YA. I’ll read just about any subgenre of YA, but I am a pretty eclectic reader. The only things I will NOT read are erotics, self-help, and political books.

PW

  • I don’t read a lot of historical unless I really like the blurb, I prefer not to review YA though I do read a few books. I am a fairly eclectic reader with a bent toward erotica, sci-fi, and fantasy.

Livia Ellis

  • Question #5 – I’m guessing you are asked to read/review more books than you could ever get through. What is the best approach a writer can use when asking you to read/review their book?

PW

  • I have reviewed a few books for a couple of authors I am friendly with, but I don’t do it often. Two of the three sites I review for has lists that the reviewers can choose from and the other will send a book depending on the number they get, though a couple of times I had to request a different book, as I had reviewed for another site. One of the sites though, we can follow the entire series if we want, which sometimes gets a small backlog if a lot come in at once. One site allows authors to request a specific reviewer if they want to. I have also been asked to review a couple of print books through these sites as well. One thing an author needs to understand when asking me to review a book is that I will give an honest assessment of what I think regardless of my relationship with them.

Cat Alley

  • I am still fairly new at this so I don’t have a long list of people I read for nor am I in that many groups to obtain a large amount of books. So I tend to have free time for my own interests in reading. When someone approaches me for the first time I usually want to know how they found me, how much they write and what they write. Then I decide if I want to read for them. Usually once, I read for someone, I get repeat performances…

DelSheree Gladden

  • Be thorough. I’m much more likely to be interested in a book if they send me a summary of the book and a little info about themselves. If all I get is a title, and I have to go look it up on Amazon to see what the book is about, I’m much less likely to review. I’m incredibly busy with school and family that I don’t always have time to do that. Plus, my blog is booked six months out, so I’m being very selective lately.

Livia Ellis

  • Question #6 – What isn’t going to work? What advice would you give to an author that wants a review?

Cat Alley

  • Don’t make the reader pay for the book, if you are working with a new reader and you have a series and on book 2, offer the first book so the reviewer can get caught up. (I personally will turn away an offer if it is in the middle of a series without reading the others), and be nice.. no one is perfect. Ask a lot of questions from the reviewer about your book. That way if they did not like it, you can find out why, if it is truly something about your book, or if that person just doesn’t like “those kind” of books. Some people may not explain why they do not like a book. If you are looking for a beta reader, once they are done reading, schedule some face-to-face time with them… so you can get a true feeling of what they thought about your book. It is always good to have 3-5 beta readers you trust. (I personally like to beta read more then read/reviewing)

Samantha Truesdale

  • Don’t pay for reviews! Know that you don’t have to give away swag or anything to get reviews, although a copy of the book in exchange for a review is nice. There are plenty of readers out there that want to review your book just to do it. Be prepared because there is inevitably going to be someone that doesn’t give you that great of a review. It doesn’t mean that your book is a flop, it just means someone didn’t understand it like you meant them to.

DelSheree Gladden

  • Offering a free book in exchange for a review is expected, at least for me. The only books I buy are when it’s an author I know personally and want to support. As far as advice to authors, offer a giveaway along with a review. This is a great way to increase exposure and get more comments.

PW

  • I agree with Cat about series books. Reviewers like me expect the free book but that is all. Samantha is right about payment, I feel that puts the reviewer in a conflict especially if they don’t like the book. One rule of thumb, is always give constructive comments in that case. Don’t take it personally. Sometimes authors will do giveaways on blogs, then it is always nice if the person winning does a review as well.

Cat Alley

  • Thank you PW. I agree with all you said. Me personally I know a lot of authors that do contests and give a ways. It is a great way to get people involved. I personally do not participate as I don’t want to take the chance of getting the book away from someone who has not read it and who can become a potential fan. But that is a personal preference.

Fifty Shades of Fallout – After the Promotion

Memoirs of a Gigolo was available on Amazon for free for five days. Never again will I do a five day promotion. I must have been out of my mind. Or woefully inexperienced with the process. Never again. I have learned my lesson via trial by fire. Two days, perhaps even three, would have been enough. Five was too many.

Here are the hard numbers and a few facts:

  1. 1972 copies of Memoirs were downloaded across the various amazon sites. I was so close to 2000. I very nearly did another promo push, but just didn’t have the heart to ask for support one final time.
  2. Memoirs reached #7 on the top 100 free erotic downloads list.
  3. Since the promotion ended a week ago, I’ve sold 79 copies priced at $.99.
  4. 18 five star reviews have been written on the various amazon sites. Readers seem to get what I was trying to do with Memoirs.
  5. 1 four star review was written on amazon.
  6. I’ve been contacted by four agents – two are highly respected, two I’ve never heard of. I’d love an agent. I think I might go down this road.
  7. No less than two publishers that rejected Memoirs asked me if I’d be interested in placing Memoirs with them. I haven’t responded. I’m not sure if I turn on the hyper-bitch, accept, or just politely send them a form letter that reads something like… While I am unable to comment personally on every query, please know I did give your work my full consideration.  Thanks for thinking of me. I wish you nothing but the best in your publishing career…. OH the temptation!!!! I wouldn’t do it. I want to work with these people at some point in the future. But it would be so delicious to dish it out for once.
  8. 214 guests attended my virtual release party on Face Book.
  9. I tried to figure out how to market on Twitter – and then failed. I can’t figure out Twitter.
  10. I very nearly posted a picture of my BFF’s husband, the scary freaking Marine who is currently in Afghanistan, on my Facebook Page and told everyone he’s my boyfriend. I write erotica – as one of my friends told me it’s like blood in the water for the sharks. I’ve attracted a couple of weirdos. They’ve been banished from my Facebook Page.

Memoirs of a Gigolo Volume Two will be available on November 1st.  I’m absolutely terrified that it won’t live up to expectations. Sophomore syndrome or something like that. I’ve already started sending out the invitations to my virtual release party. I’m lining up blog slots. I have a few interviews set up. I’m watching and learning from my writer friends. The learning curve arches like a rainbow. Something is happening. I can feel it.

50 Shades Free – Five Promotional Days on Amazon

Memoirs of a Gigolo has been available for free on Amazon for the past three days. I’ve hit a high ranking of #7 on free erotic books and have given away 1474 downloads. I still have two days left to go on the promotion – the sky is still the limit. I’m putting the numbers up simply because this is the question my writer friends ask me the most often; what are my numbers? I honestly don’t know what to say at this point. I’m stunned by the response. So how did this happen and did I do the right thing giving so many books away? What could I have done better? What did I learn?

It was with a fair amount of trepidation that I signed up for the KDP (Kindle Direct Publishing) Select program. If I’ve learned nothing else from the Marketing Maven, I’ve learned to diversify and not to limit my exposure. There is a lot of debate raging amongst indie authors about the machine that is Amazon and buying into their marketing scheme. After a fair amount of weighing the pro’s and con’s, I opted in to KDP Select. For the uninitiated, a quick primer on KDP Select. First, a caveat; if you sign up for KDP Select, read the fine print. You might be giving up more than you want to.

  • When you sign up to KDP Select you agree to three months of exclusivity. What does this mean? You can only sell your ebook on Amazon. That takes Smashwords, Lulu, All Romance Ebooks,  and a few others off the table. You are limited to Amazon as a platform to sell your books.
  • In exchange for giving away your power to sell on a variety of platforms, you receive five free promotional days. Basically, you are given the option to promote your book for free for five days. Once again, just so we’re all on the same page, you give Amazon 90 days and they let you give your book away for five of those days.

I know… I thought the same thing. Why would I want to give my book away? I’m not asking much. $.99 – even in this economy, not a fortune. I’ll admit I was doing okay – not great, but okay – before the promo days began. I sold on Smashwords, Lulu, and All Romance along with Amazon. I actually had the most sales on Smashwords. So why did I in effect hobble myself, but signing up for KDP Select?

Numbers. The larger the base of readership I can build in anticipation of the release of Memoirs of a Gigolo Volume Two, then the better chance I have of generating the kind of momentum that pushes a book into becoming a trend. I may not make any money selling Volume One, but I’m getting something so much more valuable – a fan base that will be looking forward to Volume Two. I’m active on Facebook, I’m reasonably savvy when it comes to social media and networking, and (yes) I blog. I enjoy blogging, but the simple truth is, my blog is one giant advertisement for my writing. I’m also anticipating building an audience as I release each volume of Memoirs of a Gigolo.

I want to put Memoirs of a Gigolo into the hands of people that might enjoy it with the hope that at some point in the future, they’ll want to read everything I write. In essence, fans. There are a few writers that I read based on their name alone. I want that kind of following and I’m willing to work for it. By work, I mean work. Eighteen hour days for the past three days. A little more preplanning probably would have spared my nerves. So what would I have done differently and what will I do the next time around? A few things.

  • Memoirs is written in twelve parts. Each part is scheduled to be released on the first of every month for twelve months. If I hadn’t had the October 1, 2012 release day for Volume One set in my mind as a jumping off point, I might have gone into my promo days with more positive reviews (i.e. those of four or five stars).
  • I would have begun advertising earlier. I started promoting the day my free days began.
  • With more reviews, I could have approached some of the bloggers and websites that feature free and bargain Kindle books.
  • I wouldn’t have scheduled all five of my promo days in one block. I would have staggered them three then two.
  • I also would have leaned on some of my writer/blogger friends to promote me.
  • I would have paid for some follow up advertising.

Do I qualify this as a success? Absolutely!! My book is already in the hands of nearly 1500 people. If I carry some of them along to November 1st and the release of Volume Two, then I’ve succeeded. Do I plan on doing this same sort of promotion for Volume Two in November? I think you can count on it.

Giving It Away

 Memoirs of a Gigolo Volume One is up for free on Amazon this weekend. When I published on Amazon I was given the option of enrolling in the KDP Select program. At first I hesitated. I asked around. Received both positive and negative reports. The consensus seems to be, either you love it, or you hate it. I figured at this point, this whole self-publishing thing was an experiment. I might as well go all in.

I’m the first to admit I’m in the dark when it comes to marketing my self-published book. I have no idea what I’m doing. Up to this point, I’ve done a lot of for-hire work and have had the dubious pleasure of being able to hand over my work and be done with it after the writing was finished. It was no longer my problem after I did my part. Granted, my paychecks reflected the fact I was just an anonymous person behind a keyboard never to receive any acknowledgement, but it was certainly an easy enough way to make some shoe money.

I’ve talked to a few experts, but I’m throwing darts. Trying to figure out what works and what doesn’t is a study in hedging my bets and hoping for the best. So I’m quite literally giving it away. Let’s see what happens.

Recently Unearthed for Week 39

It’s Wednesday again. Posting some links to a few blog posts that caught my notice – here is a round up of the better blog posts I’ve found during the past week.

  1. Because a little self-promotion never killed anyone (okay, it probably has… but never mind), I’m over at Lynda Haviland’s blog for an interview. Although I don’t tell the Hairy Guy story, I do mention the Baseball Player.
  2. Roni Loren gives an eyeopening lesson on using pictures found on the web to add some splash to a blog post. VERY USEFUL.
  3. 101 Cookbooks brought a bowl of heaven to my life – Coconut Corn Salad! My new go to lunch.
  4. Randy Ingermanson covers the bases on what you need to do to make a living as a writer. HINT: It’s not actually all that easy and you have to have the sort of persistence that makes Inspector Javert look like a quitter.
  5. Druids on In Our Time hosted by Melvyn Bragg – forty or so minutes of fascinating information on these mysterious wise men of Celtic lore.
  6. Near and dear to my heart – the joys of FanFic; Muffy Morigan writes about FanFic as a writers tool.
  7. Star Wars Reads Day? Be still my beating heart!!
  8. Jesus (doing his best Henny Youngman imitation said) please… take my wife! ba dum dum… but seriously… this little bit of parchment has been stirring up all sorts of controversy. Here’s the link to the Harvard Divinity School and the actual translation.
  9. Writers block… uh… blocking you? Take a bath. It worked for Archimedes.
  10. The next time someone that’s never written a word in their life, tells you that they think it might be kinda fun and cool to write a book and that might give it a go, point them to the concept of dedicated practice before you thump them on the head with your manuscript.

50 Shades of Marketing 101

What I know about marketing comes from watching Mad Men. I asked my BFF, The Marketing Maven, if there was something more to what she got a masters degree in, than tossing back the scotch, wearing fabulous vintage couture, and groping asses. Surprisingly, there is a lot more too it than chain smoking and having identity crises’. I asked The Marketing Maven five basic questions about marketing. Here’s what she had to say:

  • Livia the Clueless Writer:Who are you and why are you sitting in my living room dressed in a cowl and cape, drinking my booze?
  • The Marketing Maven:I am The Marketing Maven! Able to dazzle Madison Avenue in one clever catchphrase!
  • Livia the Clueless Writer:Seriously?
  • The Marketing Maven: Well, actually I’ve spent years branding commercial products and have a masters degree in marketing.
  • Livia the Clueless Writer: What’s the deal with the cowl and the cape?
  • The Marketing Maven: Branding.
  • Livia the Clueless Writer: Cool. So… Five questions about marketing in exchange for my booze?
  • The Marketing Maven: Shoot.
  • Livia the Clueless Writer: What’s the difference between marketing, advertizing and publicity?
  • The marketing Maven: Marketing is the strategy behind the advertising and publicity. The strategy is about how you want your product perceived and placed in the market- price, product itself, placement (where is it available for sale). Advertising is about how you show the consumer your strategy – who are you trying to reach, what do you want them to know and think about your product, price, etc. publicity or pr is about getting opinion leaders or celebrities to endorse, use or discuss your product. Marketing is the coordinating and overarching piece of it. What you are doing with reviews and interviews is a cross between publicity and advertising.
  • Livia the Clueless Writer: Do I need all three to sell a book?
  • The Marketing Maven: Yes. The key to selling anything is to have the end consumer familiar with your product. If they have never heard of you, they can’t buy your product. You need to know how to place your product, get people familiar with it and then get people to recommend it to their circle. To do that you need all 3 aspects working together.
  • Livia the Clueless Writer: Does advertising work?
  • The marketing Maven: Yes, advertising builds awareness and familiarity with your product. It gets your name known. It gets the trendsetters aware and possibly trying this something new. That is why we see advertising everywhere. Unfortunately my experience is not iBook marketing, so I’m not sure about the effectiveness in this industry. But generally, as you build awareness you build sales.
  • The marketing Maven: What we haven’t talked about is your strategy.
  • Livia the Clueless Writer: Uhhh…. Strategy? You mean like… What actually do you mean?
  • The Marketing Maven: Your strategy is all about who you want to reach and how you want to be perceived.
  • Livia the Clueless Writer: I’m guessing I need a strategy?
  • The marketing Maven: I’m going to go with… YES!
  • Livia the Clueless Writer: If I have a strategy can I turn Memoirs of a Gigolo into the next 50 Shades of Gray.
  • The Marketing Maven: 50 Shades of Grey is honestly a freak. It is extremely rare for a new entry in a category to take off like that. I think it had a number of things working in its favor. One, it had a core buyer built in, by starting as Twilight fan fiction. Two, it started as an ebook,so people could read it anymously as a guilty pleasure. Three, it spread by word of mouth. It allowed traditional romance readers to delve into erotica, while still in a traditional romance format. It became all about the recommendations. Fourth, it profited from its own success. Once it became an in the know”” item, and was selling well, the publicity ran itself. It was picked up in the news, then came the paperback and the truly monster sales. Over all the quality of the writing didn’t matter. It was all about being in on the secret and enjoying a guilty pleasure.
  • Livia the Clueless Writer: Will you answer some questions from other clueless writers?
  • The Marketing Maven: Will the booze keep flowing?
  • Livia the Clueless Writer: Do I secretly tell everyone that you never drink and that the booze is just our Mad Men joke?
  • The Marketing Maven: Why ruin the fun? Bring on the questions!

The Marketing Maven will be around answering your questions for a day or two – or more depending on how many questions there are. Post them in the comments and she’ll try to help us clueless writers unravel the mystery of marketing. 

Next week I will continue my exploration into what makes the next big thing in writing. Dr. Lulu will be around to talk about the psychology behind the 50 Shades of Gray phenomenon.