50 Shades Free – Five Promotional Days on Amazon

Memoirs of a Gigolo has been available for free on Amazon for the past three days. I’ve hit a high ranking of #7 on free erotic books and have given away 1474 downloads. I still have two days left to go on the promotion – the sky is still the limit. I’m putting the numbers up simply because this is the question my writer friends ask me the most often; what are my numbers? I honestly don’t know what to say at this point. I’m stunned by the response. So how did this happen and did I do the right thing giving so many books away? What could I have done better? What did I learn?

It was with a fair amount of trepidation that I signed up for the KDP (Kindle Direct Publishing) Select program. If I’ve learned nothing else from the Marketing Maven, I’ve learned to diversify and not to limit my exposure. There is a lot of debate raging amongst indie authors about the machine that is Amazon and buying into their marketing scheme. After a fair amount of weighing the pro’s and con’s, I opted in to KDP Select. For the uninitiated, a quick primer on KDP Select. First, a caveat; if you sign up for KDP Select, read the fine print. You might be giving up more than you want to.

  • When you sign up to KDP Select you agree to three months of exclusivity. What does this mean? You can only sell your ebook on Amazon. That takes Smashwords, Lulu, All Romance Ebooks,  and a few others off the table. You are limited to Amazon as a platform to sell your books.
  • In exchange for giving away your power to sell on a variety of platforms, you receive five free promotional days. Basically, you are given the option to promote your book for free for five days. Once again, just so we’re all on the same page, you give Amazon 90 days and they let you give your book away for five of those days.

I know… I thought the same thing. Why would I want to give my book away? I’m not asking much. $.99 – even in this economy, not a fortune. I’ll admit I was doing okay – not great, but okay – before the promo days began. I sold on Smashwords, Lulu, and All Romance along with Amazon. I actually had the most sales on Smashwords. So why did I in effect hobble myself, but signing up for KDP Select?

Numbers. The larger the base of readership I can build in anticipation of the release of Memoirs of a Gigolo Volume Two, then the better chance I have of generating the kind of momentum that pushes a book into becoming a trend. I may not make any money selling Volume One, but I’m getting something so much more valuable – a fan base that will be looking forward to Volume Two. I’m active on Facebook, I’m reasonably savvy when it comes to social media and networking, and (yes) I blog. I enjoy blogging, but the simple truth is, my blog is one giant advertisement for my writing. I’m also anticipating building an audience as I release each volume of Memoirs of a Gigolo.

I want to put Memoirs of a Gigolo into the hands of people that might enjoy it with the hope that at some point in the future, they’ll want to read everything I write. In essence, fans. There are a few writers that I read based on their name alone. I want that kind of following and I’m willing to work for it. By work, I mean work. Eighteen hour days for the past three days. A little more preplanning probably would have spared my nerves. So what would I have done differently and what will I do the next time around? A few things.

  • Memoirs is written in twelve parts. Each part is scheduled to be released on the first of every month for twelve months. If I hadn’t had the October 1, 2012 release day for Volume One set in my mind as a jumping off point, I might have gone into my promo days with more positive reviews (i.e. those of four or five stars).
  • I would have begun advertising earlier. I started promoting the day my free days began.
  • With more reviews, I could have approached some of the bloggers and websites that feature free and bargain Kindle books.
  • I wouldn’t have scheduled all five of my promo days in one block. I would have staggered them three then two.
  • I also would have leaned on some of my writer/blogger friends to promote me.
  • I would have paid for some follow up advertising.

Do I qualify this as a success? Absolutely!! My book is already in the hands of nearly 1500 people. If I carry some of them along to November 1st and the release of Volume Two, then I’ve succeeded. Do I plan on doing this same sort of promotion for Volume Two in November? I think you can count on it.

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3 thoughts on “50 Shades Free – Five Promotional Days on Amazon

  1. You must have ESP . . . as well as your wonderful gift with words! . . . you’ve answered EVERY question I was actually thinking of asking you as I watched your FB posts over the course of the weekend. (And, you’ve certainly got me thinking).
    You deserve every success, not just for the wonderfully exciting Volume One, but also for all the such informative, and motivating, posts you regularly publish here.
    I can’t wait for Volume’s 2 to 12 . . . and then, of course, the Movie!!!

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